Cross device tracking

Описание: Today's users don't stick to one device. 80% of them bounce between devices (like a phone, laptop, and work computer) to interact with a business before making a purchase

The Problem: By default, your analytics will see these as three different people, not one person with a long journey. This gives you a false impression that a customer made an immediate purchase, when in reality they spent time browsing on other devices first.

The Solution: Stitching Sessions Together 🧵
Cross-device tracking is the process of connecting a user's activity across their different devices.

By using this method, your analytics can recognize that the person on the phone, the laptop, and the work PC is the same individual.

This "stitches" their sessions together, allowing you to see their entire journey, from initial discovery to final purchase.

Why It Matters: Accurate Marketing and Revenue 📈
Without cross-device tracking, you might assume that mobile advertising is ineffective because it doesn't lead to direct sales.

The Insight: Users often browse on their phones but complete the purchase on a more convenient device like a desktop.

By linking these sessions, you can correctly attribute revenue to the original mobile ad that started the customer's journey, proving its value and allowing you to make smarter marketing decisions.

Littledata’s cross-domain tracking makes it possible for Analytics to see related sites. Without it you won’t be able to understand and track the user journey which crosses multiple domains.

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