Decoding Chinese Culture to Open New Markets - Talks with Boucheron CEO
Автор: ShanghaiEye魔都眼
Загружено: 2026-01-22
Просмотров: 107
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When a Parisian jewelry maison finds its home within the Shikumen lanes of Shanghai's Xintiandi, a cultural dialogue between France and China unfolds.
In this episode of 'ShanghaiEye MEET', Hélène Poulit-Duquesne, CEO of Boucheron, joins us from the brand's first flagship store in China—and its third globally—to share how this century-old maison is capturing the Chinese market by deeply embracing its culture.
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