Founders' POV Episode 23: All You Need to Know About AI Visibility

Описание: Every company wants to be found on Google, but the rules of the game just changed. Traditional SEO isn't enough anymore because people are starting to do "AI searches" without even realizing it—and search results now include AI summaries that often end without a single click to a website.

Johannes and Valtteri dive deep into the world of AI Visibility (GEO) and share what they’ve learned from working hands-on with this topic over the last few months.

In this episode, you’ll learn:
Why traditional website traffic is decreasing and where those potential customers are going.
The difference between SEO (ranking at the top) and GEO (becoming the source for the AI's answer).
The three layers of content that AI models prioritize—and why your own website is actually the least important one.
How to measure your visibility when LLMs like ChatGPT and Gemini don't give you a dashboard.
Why small, niche players can now beat giant competitors in the AI era.

If you’re a marketer, decision-maker, or business owner, you need to understand how your brand is being mentioned in AI conversations. If you’re out of the AI search, you’re basically out of the buying process.

Best parts:
00:00 – Intro: All you need to know about AI visibility.
02:35 – The "No-Click" reality: 60% of searches end without a visit.
04:41 – It's just "Search" now: How AI and traditional search are merging.
06:43 – The Measurement Gap: Why companies are scared of what they can't track.
10:06 – SEO vs. GEO: Similar base, different layers.
12:55 – How AI "shops" for you: The vacuum cleaner example.
14:38 – New Metrics: Share of Voice and Sentiment Analysis.
16:30 – The 3 Content Layers: Company content, Third-party, and User-generated.
21:20 – Why "mentions" are the new "backlinks".
26:22 – Brand searches vs. Comparison searches.
31:25 – Using AI Agents to track your visibility.

Stay tuned for more behind-the-scenes conversations on how a global SaaS company is actually built.
Find Johannes on LinkedIn:
  / karjula  

Find Valtteri on LinkedIn:
  / valtteriylimaki  

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