Mediatwits

Описание: Last year, Facebook honcho Mark Zuckerberg said he wanted Facebook to provide the “best personalized newspaper in the world.” No one really knew what that meant, but now Facebook clearly wields enormous power over what news content is read at various publications. That’s because its News Feed uses algorithms -- adjusted and designed by humans -- that highlights stories that can get an avalanche of traffic. But the process for choosing winners and losers is not transparent, leaving publishers large and small trying to figure out the best way to get notice. In an interview with the NY Times’s Ravi Somaiya, a Facebook engineer, Greg Marra, who is on the team that adjusts the News Feed, said, “We try to explicitly view ourselves as not editors,” he said. “We don’t want to have editorial judgment over the content that’s in your feed.” And NY Time’s David Carr reported that Facebook has been on a “listening tour” with publishers and could offer to host their content on Facebook and split revenues. Will publishers take them up on that offer or remain wary of the social giant? On this week’s podcast, we’ll discuss this with guests Ravi Somaiya from the New York Times and John Herrman from The Awl, along with regulars Andrew Lih from American University and Alex Leo from Newsweek. PBS MediaShift’s Mark Glaser will be hosting, with Fannie Cohen producing.

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