The Brutal Fall of a $100M Brand & the Woman Behind It | Ty Haney of Outdoor Voices

Описание: In this episode, Ty Haney, founder of Outdoor Voices, shares how she turned her public downfall into the blueprint for an even bigger comeback—building multiple new brands and redefining how community drives growth.

She reveals:
✅ How she built Outdoor Voices into a $100M cult brand by age 30
✅ Why the DTC playbook failed—and what she’s doing differently now
✅ The four-part community-building formula that makes customers 4x more valuable
✅ Her biggest mistakes as a first-time CEO—and how she’s fixing them with Joggy and TYB
✅ Why owning your story and controlling your cap table is non-negotiable
✅ The future of founder-led content, brand building, and consumer trust

If you’re building a product brand, fighting for comeback, or want a masterclass in turning failure into fuel—don’t miss this one.

Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started.

📩 How We Can Help You Scale Your Business Faster
🔥 Learn directly from 7, 8 & 9-figure founders inside Foundr+
Start your $1 trial → http://www.foundr.com/startdollartrial

💡 Prefer a custom roadmap and 1-on-1 coaching?
→ Starting from scratch? Apply here → https://foundr.com/pages/coaching-sta...
→ Already have a store? Apply here → https://foundr.com/pages/coaching-gro...

🔗 Connect With Nathan Chan
📸 Instagram →   / nathanchan  
💼 LinkedIn →   / nathanhchan  

🔗 Connect With Ty Haney
🌍 TYB Website → https://www.tyb.xyz/
🌍 Joggy Website → https://getjoggy.com/
📸 Instagram →   / ty_haney  
📸 Instagram →   / getjoggy  
📸 Instagram →   / tyb.xyz  

00:00 - Intro
01:17 - Building a $100M Brand & Facing a Public Exit
02:10 - The Hard Truth About First-Time Founders & CEOs
05:34 - Why Leadership & Board Dynamics Matter So Much
09:36 - Getting Ousted From Her Own Company
12:19 - The Pain of Watching Your Brand Change
16:18 - Her Formula for Building Community-Driven Brands
19:14 - From Outdoor Voices to TYB & Joggy: Why Community Wins
22:31 - Why She Built a Software Company to Scale Community
25:33 - Relationships at Scale: The Future of Brands
26:17 - The Hidden Superpower: Obsession With Product
29:32 - Launching Joggy: Finding Her Unique Moat
32:11 - Build in Public & Get Close to Customers
36:35 - Founder-Led Content & the Power of Niche
38:01 - Her Rebuild: Ownership, Control & Doing It Differently
40:13 - Raising Less & Moving Slower: The New Playbook
42:20 - Small Teams, Lean Models & Owning Your Story
43:17 - Funding Smart: Why She Bootstrapped Joggy Differently
45:50 - Small Things That Don’t Scale (But Matter)
47:13 - Why True Fans Beat Big Teams
48:37 - Pushing Through Failure & Starting Again
51:10 - Turning a Public Crisis Into Her Greatest Strength
51:24 - What Success Looks Like for Ty Now

🎯 Follow Foundr for More Business Growth Strategies
📺 YouTube → http://bit.ly/2uyvzdt
🌍 Website → http://www.foundr.com
📸 Instagram →   / foundr  
📘 Facebook →   / foundr  
🐦 Twitter →   / foundr  
💼 LinkedIn →   / foundr  
🎙️ Podcast → http://www.foundr.com/podcast