Platforms Over Campaigns feat. Rakesh Hinduja (Co-founder, Wondrlab)
Автор: Vishal Mehra
Загружено: 2026-02-28
Просмотров: 7
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Episode 20
What if the future of advertising isn't a great campaign — but a great system?
Rakesh Hinduja left one of the world's most storied agency networks to build something India had never seen: a platform-first martech network that owns its own IP, runs its own tech, and doesn't just rent reach on Meta or Google — it helps brands own their audience relationships.
In this episode of The Indian AdGeek, Rakesh breaks down:
📺 Why "platform-first" is more than a buzzword — and what it looks like on day one of a client brief
📺 The logic behind 7+ acquisitions and global expansion via Poland, and the impending IPO.
📺 How Wondrlab’s Hector is powering Rs 3,500 crore in ad investments and why CMOs are now paying attention to an Indian-built SaaS platform
📺 The real reason brands like Dove don't need Facebook — and what most Indian marketers haven't figured out yet
📺 Why he took his HR colleague to a marketing pitch (yes, really)
📺 What the agency of 2027 actually looks like — and why Rakesh is more bullish on advertising's future than almost anyone in the room
Whether you're a CMO, a founder, or someone who still thinks the 30-second TVC is king — this one will rewire how you think about brand-building.
The Indian AvGeek streams on all major podcast apps.
Vishal on X (https://x.com/vishal1mehra)
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