Episode 57 // Sales and Selling: Why This Must Be Your Business Priority

Описание: 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟱𝟳 // 𝗦𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗦𝗲𝗹𝗹𝗶𝗻𝗴: 𝗪𝗵𝘆 𝗧𝗵𝗶𝘀 𝗠𝘂𝘀𝘁 𝗕𝗲 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝘆
Turning conversations into conversions

In this episode of Challenging the Norm, Lindsey takes the lead as she and Paul dive into the heart of business: sales. Lindsey kicks things off bluntly: “If we don’t sell, we don’t have a business.” Paul adds, “If you have a business, you are a salesperson.” Even with a website that sells, the owner still needs to actively talk about their business.

Before diving deeper, they tackle common phrases like “I don’t like selling” and why so many business owners avoid it.

𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗲𝘅𝗽𝗲𝗰𝘁 𝗳𝗿𝗼𝗺 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲:

✅ Why women sometimes find selling harder — and how to overcome it.
✅ The importance and benefits of a solid sales process.
✅ How a CRM can boost conversions and make selling easier.
✅ The emotional side of sales and the hidden dangers of discounting.
✅ Why strong offers give you confidence in selling.
✅ How women thrive in sales once they find their confidence.

Paul and Lindsey share practical examples of how to add value to your offers, and Paul emphasises — more than once — why sticking to the process is key.

Lindsey also reflects on gender bias in business and their shared vision for a more equitable world.

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𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗨𝗦:

Paul Snell uses neuroscience to help business leaders unlock success through a people-first lens.

🌐 https://www.dnaneuroanalytics.com/
🔗   / paulksnell  

Lindsey Burden empowers business owners to shape a business that works for them — sustainably, confidently, and on their terms.

🌐 https://lindseyburden.com/
🔗   / lindsey-burden  
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𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗣𝗢𝗗𝗖𝗔𝗦𝗧:

Challenging the Norm: His and Hers Look at Life and Business is for solopreneurs, entrepreneurs, and business owners who want to grow a successful business without burnout or blindly following the latest trend.
If you’re overwhelmed by information overload, losing sight of your priorities, or stuck on the hamster wheel of “do more,” this show is for you.

With 50+ years of combined experience, Lindsey Burden and Paul Snell bring real talk, practical insight, and thoughtful challenge — helping you cut through the noise and build a business that truly works for you.

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗯𝗲 𝗹𝗼𝘂𝗱𝗲𝗿, 𝗳𝗮𝘀𝘁𝗲𝗿, 𝗼𝗿 𝗵𝗮𝗿𝗱𝗲𝗿 𝘁𝗼 𝗯𝗲 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹.
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