How B2B Companies Can Leverage Intentional Experiences | Epic Events by vFairs | EP 42

Описание: Apple: https://podcasts.apple.com/us/podcast...
Spotify: https://open.spotify.com/show/4muTBWx...
Subscribe to Epic Events: https://bit.ly/Martin-Fretwell

In this episode of the vFairs Epic Events Podcast, host Younas welcomes Martin Fretwell, a seasoned expert in the events industry with over 16 years of experience. Martin shares his journey into the events sector, discussing how he transitioned from door-to-door sales to becoming a co-founder of Event Driven Growth. The conversation delves into the intricacies of running successful executive dinners, the importance of networking, and the challenges faced by startups in event strategy.

Martin emphasizes the need for a transformational experience in events, the significance of location, and the metrics that can help gauge event success. The episode concludes with insights on how to connect with Martin and the value of fresh, innovative approaches in the events industry.

⏱️TIMESTAMP⏱️

00:00 Introduction to the Events Industry
01:22 Martin's Journey into Events
04:37 Event-Driven Growth: Transforming Events
07:26 Crafting Successful Executive Dinners
13:33 The Best B2B Events: Insights and Experiences
16:21 Creating Memorable B2C Events
19:55 The Importance of Registration Experience
24:05 Location Matters: Choosing the Right Venue
26:29 Networking Events: Building Connections
30:32 Measuring Event Success: Key Metrics