Are Agencies Losing Clients to AI? The Hard Truth About SEO Today

Описание: Listen to the full episode on spotify - https://open.spotify.com/episode/0jrI...

Is AI replacing agencies or exposing weak SEO strategies?

In this episode of SEO On Air, host Koa Kauwe sits down with agency leaders Karina Tama (Senior Care Clicks), Michael Cipielewski (Hennessey Digital), and Carey Warren (Coterie Media) to unpack the real shifts happening in SEO, AI search, LLM visibility, and digital marketing.

From AI search visibility in ChatGPT and Claude, to Reddit and YouTube becoming ranking signals, to the rise of GEO and AEO, this conversation dives deep into what modern SEO actually looks like in 2026.

You’ll hear:

• Why traffic is no longer the main KPI
• The shift from keywords to topics and entities
• How AI content is creating a credibility crisis
• Why authenticity is becoming the true ranking factor
• How video SEO and Reddit influence search results
• Whether SEO as a term is dying
• Why brand authority now matters more than backlinks
• How agencies must evolve in the era of AI and LLMs

If you work in SEO, digital marketing, content marketing, branding, local SEO, or run an agency navigating AI disruption, this episode is essential.

Search isn’t dead. It’s evolving beyond Google.

Timestamps:
00:00 – Podcast Introduction
01:19 – Guests Introduction and Agency Backgrounds
04:30 – Are clients chasing AI “shiny objects”?
08:06 – The fundamental shift: sell more, not rank more
10:07 – What to look for in an agency?
11:44 – Why brand story matters more than ever
14:10 – A brand is an external expression of an internal feeling
17:22 – EEAT, credibility & how Google evaluates trust
20:05 – Writing for AI vs writing for humans
22:45 – AEO today, GEO tomorrow?
24:15 – The problem with AI-generated SEO content
29:40 – Influencers, authority & brand trust
32:19 – Why brands must get comfortable on camera? A case study
37:02 – Is there a rebellion against AI?
41:46 – Can video actually improve SEO rankings?
44:17 – Keywords are dead. It’s about topics now
46:11 – Is your website even the main asset anymore?
47:22 – Is SEO dying as a term?
50:15 – SEO isn’t dead. It’s being absorbed into something new

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