6 Steps to Bringing Paid Creative In-House
Автор: Recharm
Загружено: 2026-03-02
Просмотров: 167
Описание:
Bringing creative in-house is often marketed as a cost-cutting measure, but according to Joanna Wallace (VP of Paid Media Creative @ birddogs), that's a dangerous misconception. In this deep dive, we break down why moving internal is actually a maturity move—and how to do it without your performance imploding.
0:00 Why most brands go in-house for the wrong reasons
0:48 Step 1: When is your brand actually ready?
2:01 Step 2: Transition and preparation (The shared drive rule)
3:33 Step 3: Why your first hire MUST be a Director
4:36 The "Agency Experience" requirement
5:42 Building your "Exoskeleton Agency" network
6:40 Step 4: Repositioning your agency (Don’t fire them yet!)
8:53 Step 5: How to build a lean senior team
9:36 The Hexclad hiring blueprint (Freelance to Full-time)
10:09 Your core in-house team structure
12:21 The 2:1 ratio: Strategists vs. Editors
13:45 Step 6: How to measure success beyond ROAS
15:08 Case Study: Hexclad’s Gordon Ramsay static ad
15:57 Summary: Leadership over control
16:45 Bloopers & why I can’t stop saluting
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