The Hello Kitty Invasion of 2020

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Today we're exploring the sudden surge of Sanrio and Hello Kitty's popularity on both social media, and the wider market post 2020. With Hello Kitty millenials and Gen Z alike, falling in love with Sanrio and kawaii culture. But like with anything that becomes a trend or aesthetic, there is drama, infighting, and overconsumption. Are Hello Kitty girls the new IT trend? Lets discuss.

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Background & PNGtuber art created by Konohart (IG & Tiktok)

Equipment:
🩵Camera - Sony Vlog ZV-1F
🩵Mic - Dji Mic
🩵 Editing program - Adobe & Capcut