How Did He Beat Unilever? Hacks To Win Against Competition | Ft Wow Skin Founder | FO134 Raj Shamani

Описание: Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRu
Order 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0

---------------

Smell good, feel confident. Use my code Raj10 to get additional 10% off all Blanko perfumes: https://hi.switchy.io/BlankoxRaj

--------------

Subscribe To Our Other YouTube Channels:-

   / @rajshamaniclips  

   / @rajshamani.shorts  

-----------------

Manish Chowdhary, co-founder of Wow Skin Science, joins Raj Shamani in today’s podcast. Manish shared insights about how he wasn't enthusiastic about traditional schooling and faced challenges in his academic journey, However, he came from a family of entrepreneurs, which eventually led him into various business ventures, and he highlighted the importance of maintaining composure in both successes and setbacks.

The heart of their discussion revolved around Wow Skin Science and its distinguishing features. Manish described his journey of discovering the brand, mentioning that it stood out even amidst the pandemic. He emphasized that understanding customer insights is crucial, and the brand-building process is paramount. Manish stressed that, in the modern age, the brand holds more significance than the product itself, making it crucial to create a brand that genuinely resonates with customers.

Manish shared his approach to product launches, revealing that they conduct thorough surveys before introducing any new product. He highlighted Wow Skin Science's commitment to delivering visible results, particularly in the fast-moving consumer goods (FMCG) market. Their attention to detail, such as using the color gold in their packaging, has been visually captivating. Manish's insights underscored the importance of a brand's promise and its ability to build an emotional connection with customers for long-term success. In today's entrepreneurial landscape, it's not just the product; the brand's journey and its relationship with customers make a significant difference. He further explained how he survived in the arena of skincare with competition from over 500 brands. It’s a truly insightful podcast, make sure you watch it till the end!

Follow Manish Chowdhary Here:

Linkedin -   / manish-chowdhary-57822612b  

----------

🎧 Stream Figuring Out episodes on Spotify:
https://open.spotify.com/show/736rhmW...

📺 Watch Figuring Out episodes on YouTube:
   • Figuring Out With Raj Shamani  

---------------

My gear for shooting this video:

Canon EOS 200D II 24.1MP DSLR Camera: https://amzn.to/3GuiPFK
Canon EF50MM F/1.8 STM Lens: https://amzn.to/3WZOSoi
Canon EF-S 18-55mm f/3.5-5.6: https://amzn.to/3ZpKBMy
Yunteng Aluminium Tripod (Vct-690, Black): https://amzn.to/3ItEzV0
Zoom H6 All Black (2020 Version): https://amzn.to/3irUCIf
Shure SM7B Cardioid Vocal Dynamic Microphone: https://amzn.to/3GPimiM
Shure MV7 USB Podcast Microphone: https://amzn.to/3Xjy63d
GODOX SL150II 150W LED Video Light: https://amzn.to/3XeN0aL

------------------

Timestamps:

00:00 - Intro
00:30 - Small town CEOs & growth
03:01 - Manish's background story
04:23 - How did Wow beat Unilever?
12:18 - Packaging secret of Wow
13:51 - Customer insights that worked for Wow
16:45 - How are FMCG businesses scaring people?
22:56 - The Aloe Vera gel scam in the market
25:26 - Why listening to customers is important
29:03 - How Kimrica became a Successful brand?
32:58 - Online VS offline business in India
37:29 - Which businesses will win in future?
41:51 - What is Wow doing differently?
43:04 - Mistakes Wow Skin Science made
45:11 - Favourite brands from India
49:03 - What is brand building?
50:36 - Game of keywords & replicating successful products
53:50 - How are Indian customers different?
56:29 - Is India, price sensitive or value sensitive?
58:02 - Conclusion

---------

About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.

To Know More,
Follow Raj Shamani On ⤵︎

Instagram @RajShamani
  / rajshamani  

Twitter @RajShamani
  / rajshamani  

Facebook @ShamaniRaj
  / shamaniraj  

LinkedIn - Raj Shamani
  / rajshamani  

• • •

#Podcast #FiguringOut #RajShamani

About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.