A Multidimensional Approach to Design

Описание: Some of the greatest design breakthroughs in the world have come from a multidimensional approach, resulting in a deep understanding and synthesis of various perspectives.

In this riveting conversation, three design visionaries, PepsiCo's first-ever Chief Design Officer Mauro Porcini, architect and Domus Academy founder Giulio Ceppi, and Earth300 CEO Aaron Olivera, explore what it really means to design with humans at the center.

"From people to people, people in love with people. The first people is the polymath. The second people is the people we design for. Everything in the middle is what we call design."

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📚 KEY MOMENTS:

00:00 - Introduction: The greatest design breakthroughs
00:38 - Meet the panelists
05:04 - Mauro Porcini: Why multidisciplinary design is now indispensable
07:56 - Giulio Ceppi: "If you're not curious, forget about it"
11:05 - Aaron Olivera: Earth300 and designing for global challenges
14:13 - "There is no such thing as a disagreement, just a lack of information"
17:21 - Designing for user needs at low friction points
21:43 - Giulio: "I like friction. I like pushing people in a direction"
26:51 - Aaron: Using beauty and wonder to create behavioral change
31:35 - "Give me less information and you'll have more penetration"
34:38 - Aaron: Designing the most iconic object in modern human history
39:35 - Giulio: Build your own maps, your own tools
44:38 - Mauro: Design thinking in action, the power of prototyping
52:30 - Mitigating risk through prototyping
55:02 - Design as a mindset: serendipity, resilience, empathy
56:21 - Giulio: The democratization of creativity
1:00:40 - Mauro: Don't become a generalist, go deep first, then expand
1:03:19 - The designer as orchestra conductor
1:07:48 - Isaiah: What is "polymathic" vs "polymath"?
1:09:51 - Giulio: There is no perfect methodology, be like water
1:14:01 - Mauro: "People in love with people"

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🎤 ABOUT THE SPEAKERS:

MAURO PORCINI is PepsiCo's first-ever Chief Design Officer, responsible for leading innovation by design across the company's food and beverage portfolio. In seven years, his design team has won more than 1,000 design and innovation awards. He has been recognized with Fortune's 40 Under 40, Fast Company's 50 Most Influential Designers in USA, and GQ's 30 Best Dressed Men.

GIULIO CEPPI is an architect and designer, PhD from Politecnico di Milano where he has been a researcher and professor since 1994. He is the founder-director of the Master in Business Design at Domus Academy and founded Total Tool, a design network with offices in Milan and Buenos Aires. He holds conferences and workshops in more than 25 countries.

AARON OLIVERA is an ultra-luxury hospitality and yachting finance entrepreneur. He is founder and CEO of Earth300, a proposed nuclear-powered superyacht intended for scientific research and expedition. The 300-meter vessel will bring together scientists, technologists, explorers, and entrepreneurs to address global challenges.

🎙️ MODERATOR:

ISAIAH WELLINGTON-LYNN is part of the founding team at the London Interdisciplinary School, where he teaches Anthropology and Product Design. Previously, he worked at Airbnb as a Product Designer, J.P. Morgan, Columbia University, NYU, and LocalGlobe. He is passionate about inclusive product design, storytelling, and social mobility.

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🔗 LEARN MORE:

🌊 Earth300: https://earth300.com/
🎓 London Interdisciplinary School: https://www.lis.ac.uk/
🏫 Domus Academy: https://www.domusacademy.com/

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🔗 CONNECT WITH US:

📧 Email: [email protected]
🌐 Website: https://www.davinci-network.com/
📱 Twitter/X: https://x.com/DaVinciNetwork
💼 LinkedIn:   / the-davinci-network  
📖 Get "The Polymath" book: https://www.davinci-network.com/the-book

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