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DriveCentric, FordDirect, and Five Star Ford on Engagement, AI, and OEM Integration at NADA 2026
Автор: DriveCentric
Загружено: 2026-02-13
Просмотров: 62
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At NADA, Joe Hampton sat down with Joshua Fichter of Five Star Ford and Matt Malfitano of FordDirect for a real conversation about what engagement-first CRM looks like inside a dealership.
From OEM integrations and customer-level data to real-world AI, appointment setting, after-hours coverage, and measurable ROI, this panel breaks down how DriveCentric and FordDirect work together to simplify operations and drive results. If you’re a Ford dealer thinking about consolidation, adoption, and future-proofing your store, this is a must-watch.
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