Why Asking for Money Is the Wrong Mindset with Steven Richards

Описание: Most investors think raising capital is about the deal.
It’s usually about mindset, positioning, and process.

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Raising money in a tough market exposes weaknesses most investors don’t realize they have. In this conversation, Brian and Steven unpack what actually changes when capital raising starts to work — from reframing the investor conversation to tightening process and expectations. This isn’t theory or hype; it’s how real operators adapt when conditions get harder.

What You’ll Learn:
• Why asking for money is the wrong mental model
• How process beats personality in capital raising
• What changes when you stop chasing small checks
• Why clarity attracts better investors
• How difficult markets expose weak foundations

About the Guest:
Steven Richards is the Director of Acquisitions at Streamline Capital Group, where he focuses on sourcing and executing multifamily investment opportunities in Utah. His background spans asset management, property management, and acquisitions, including experience managing more than 1,250 units across 40+ properties in New York City. Steven brings an operator-focused perspective shaped by hands-on execution and transaction experience.
Learn more about him at:   / steven-richards-34b74811b  , or   / steven.richards.scg  


About the Host:
Brian Briscoe is an apartment operator and founder of Streamline Capital, focused on acquiring and operating multifamily properties in the greater Salt Lake City metro. He hosts the Diary of an Apartment Investor podcast, where he shares operator-level insights from real-world experience.

If you’re serious about raising capital with confidence instead of hesitation, the Tribe of Titans is where these conversations go deeper. Learn more at https://www.thetribeoftitans.com/
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