Company Spotlight: Making the Modern Travel Agency: Humans, Hospitality & AI with Jake Peters, Fora

Описание: Jake Peters, Co-founder and Chief Product & Technology Officer at Fora, joins us to share how a modern travel agency grew from a simple memo into a Series C company generating $1.5B in annual sales, powered by 11,000 advisors and a fast-moving product culture. Fora’s approach blends e-commerce speed with the craft of human advising, built on the belief that hospitality is fundamentally human.

In this episode, Jake explains how Fora became a full-stack travel platform by giving advisors world-class tools, suppliers precision distribution, and travelers live, transparent booking at any hour.

What You’ll Discover in This Episode:
How Fora scaled quickly by leading with community, not just technology
Why live, bookable quotes with real-time rates are changing how advisors sell
How AI is used in practice, from cleaning GDS data to building proposals and content
The systems behind faster commissions, secure payments, and polished itineraries
Why human oversight still matters when accuracy and trust are critical
What’s next for Fora, including growth in groups, cruises, flights, and engineering

Whether you are an advisor, hotelier, or builder, this conversation offers a clear look at how technology, community, and product discipline are reshaping travel without losing the soul of service.

Link to Episode: https://www.traveltrendspodcast.com/e...
Website: https://www.traveltrendspodcast.com/
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