Sydney Scott, marketing | Meet the Professor
Автор: WashU Olin Business School
Загружено: 2017-10-27
Просмотров: 1099
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Sydney Scott, assistant professor of marketing at Olin Business School, Washington University in St. Louis earned her undergraduate master's and PhD degrees at the University of Pennsylvania and combines her interest in psychology and marketing in research morality and consumption; judgment and decision making, and consumers' preference for natural products.
Scott's dual interests in psychology and marketing have been a perfect match for studying consumer behavior. She has conducted research into consumer preferences for natural, organic products versus genetically modified products.
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