In Top Youtubers & Influencers Par Lagega Rs 50 Lakh Ka Fine...

Описание: Social media influencers to pay Rs 50 lakh fine if they fail to declare paid promotions .
The Centre has released on Friday the endorsement guidelines for celebrities and social media influencers that mandates compulsory disclosure of monitory or material benefits of a product or a brand they are promoting through their social media platforms. Failing to do so will attract a penalty up to ₹ 50 lakh.

Releasing the guidelines at a press conference, Union Consumer Affairs Secretary Rohit Kumar Singh said the disclosures must be prominently and clearly displayed in the endorsement and terms such as ‘advertisement’, ‘sponsored’ or ‘paid promotion’ should be used for all sort of endorsements. The step, he said, is after considering the increased use of social media for promotional activities that goes beyond advertisements or advertorials in print or electronic media.

#socialmedia #influencer #paidpromotions #topyoutuber #legal #legaladvice #caselaw #casestudy #case #advocate #vakeelsaab #legaleducation #techburner #bindasskavya #souravjoshivlogs #aliabhatt

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