The Funnel, Ep. 4: How Do You Make Your Business More Valuable?

Описание: Most founders want a higher valuation but don’t know which steps actually move the needle. In this episode, Kirk Michie breaks down the practical moves that genuinely increase what a buyer is willing to pay.

In Episode 4 of The Funnel, Kirk explains how owners can strengthen valuation before ever going to market. He walks through the questions founders typically ask at the top of the funnel—multiples, timing, and worth—and then shifts into actionable steps to increase value when early estimates fall short. Whether you’re not quite ready to sell or only willing to move forward at a certain number, this episode lays out a clear path to improvement.

Kirk highlights three major levers buyers always evaluate: professionalized financials, credible adjusted EBITDA, and reduced risk. He discusses converting cash books to accrual accounting, preparing GAAP-ready financials, completing add-backs to calculate adjusted EBITDA, and reducing customer concentration. He also explains why buyer perception of key-person risk—including how dependent the business is on you personally—can materially impact valuation.

For founders considering an exit, the video provides a practical framework for increasing enterprise value. Clean financials, diversified revenue, and a strong management team make the business easier for a buyer to trust—and easier for them to finance. These steps help you decide when the timing is right and how to position the company for a stronger outcome.