Motion Identity - What is it?
Автор: Everything Design
Загружено: 2025-12-13
Просмотров: 116
Описание: Motion identity is the extension of a brand’s visual identity into motion, defining how a brand moves, reacts, and transforms across screens. In this video, Everything Design breaks down why motion has become essential for modern brands, showing how elements like logo reveals, page transitions, and information flow can turn static assets into a dynamic, recognizable system that builds recall. Using familiar examples such as Netflix, Duolingo, and Google, it highlights how intentional motion creates consistency, strengthens memory, and expresses attributes like confidence, simplicity, or trust—while remaining uniquely hard for competitors to copy.
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