The Trust Wars: How PR & Marketing Win Together | Funnel Conversations Ep. 1
Автор: XL PR
Загружено: 2026-02-20
Просмотров: 1
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Welcome to the first episode of Funnel Conversations from XL PR.
In this conversation, Erynn Kerrigan sits down with Shaun Penrod, founder of Boundless Connections Marketing, to talk about what we call the Trust Wars, the growing challenge of earning credibility in a skeptical market.
Visibility alone isn’t enough. Brands need alignment between PR and marketing to build authority, deepen trust, and drive meaningful action.
In this episode, we cover:
• Why trust is the new competitive advantage
• How PR and marketing should work together, not in silos
• Moving audiences from awareness to in-person engagement
• Marketing strategy for franchises and multi-location brands
• Why systems outperform short-term tactics
• How financial discipline supports long-term growth
If you're a founder, marketer, or PR professional looking to build credibility that converts, this conversation is for you.
Subscribe for more strategic conversations from XL PR.
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