The New‑Client Welcome Kit: 7‑Day Pilot + Live A/B Welcome Script Test
Автор: Forever Nails Spa
Загружено: 2026-01-27
Просмотров: 0
Описание: Start with a tight micro-case: a solo tech who boosted first-visit rebooks by 30% after adding a simple welcome kit. This episode gives a step-by-step, low-admin 7-day onboarding pilot you can run next week. I break the playbook into three durable moves: Pre-Visit Confidence Cues (exact confirmation and arrival messages with three ready-to-send templates and timing rules), The In‑Chair 60‑Second Welcome Ritual (verbatim script, tidy choreography and a 60‑second audio demo), and Fast Post‑Visit Nurture & Micro‑Drip (permissioned photo wording, 24–72h care note, and a two-message follow-up). New signature elements: an in-episode A/B mini-experiment to test two welcome lines, explicit opt-in copy for photos, budget tiers for welcome items ($0, $5–$15, $15–$25) with suggested suppliers, and simple sanitation steps for tactile items. Close with a 7-day pilot checklist, clear success thresholds (+10–30% rebook lift, opt-out ＜2%) and three copy-ready templates for immediate use. Single most important action for the pilot week: deliver the 60‑second in‑chair ritual verbatim and track rebook responses.
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