If I Started Email Marketing in 2026, I'd Do This...

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If you’re serious about scaling your ecommerce brand with email in 2026, this is the video you need to watch.

I’m breaking down exactly how I’d build a 7-figure email program from scratch — from strategy to deliverability — and sharing the 10 most important steps that actually move the needle.

💡 You’ll learn:
✅ How to start with the offer, not the tech — and why Klaviyo comes last, not first
✅ The perfect pop-up strategy to turn traffic into real customers
✅ The 10+ flows every ecommerce brand must have (Welcome, Abandoned Checkout, Post-Purchase, Winback, VIP & more)
✅ Deliverability tactics that protect your inbox reputation long-term
✅ How to use zero-party data to personalize like a CMO
✅ The mobile-first email design rules that convert
✅ What metrics actually matter (and which to ignore)
✅ How to align your email + ads teams for maximum growth

What’s Inside This Email Marketing Masterclass

1️⃣ Start With the Offer, Not the Tech
2️⃣ Dial in Your Pop-Up Strategy from Day One
3️⃣ Build Flows That Print Money
4️⃣ Obsess Over Deliverability
5️⃣ Send Campaigns Earlier Than You Think
6️⃣ Use Zero-Party Data Like a CMO
7️⃣ Design for Scroll, Click & Mobile
8️⃣ Track Real KPIs — Not Vanity Metrics
9️⃣ Build Slack-Based Reporting
🔟 Work With the Ads Team, Not Against Them

This video is perfect if you’re:

Building or scaling a Shopify brand and want a proven retention playbook
Running Klaviyo email marketing but not sure what to prioritize
A marketer or agency owner looking to systemize your DTC lifecycle strategy

By the end, you’ll know exactly how to build an email system that drives profit, retention, and growth — without burning hours on tech setups that don’t move the needle.

👋 Let's connect:

Instagram:   / nicolas_o_z  
LinkedIn:   / nicolas-olaya-zuluaga  

#emailmarketing #Klaviyo #ecommerce