Should CEOs Create Content? and the Possible Death of Print Media: IT'S GOOD TO RELATE ep.3

Описание: Is traditional media in Trinidad and Tobago officially dead? And why are some of our biggest CEOs completely invisible online when their brands need them most?

In this episode, Juma Bannister and Ayinde Smith dissect the massive shift in how we do business and build trust in 2026. We look at why "institutional authority" is being replaced by "personal trust" and what that means for the future of your brand.

In this conversation, we break down:

The Invisible CEO: We audited the LinkedIn profiles of some of T&T’s biggest companies (NGC, Angostura, and Massy). The results were… quiet. Too quiet.
Content as the New PR: Why letting a PR team be your only intermediary is a risk you can no longer afford.
The Newsday Lesson: Does the closure of a national giant signal the end, or a massive opportunity for niche, hyper-local media?
Speed vs. Truth: Why "new media" is winning on speed, but "traditional media" still holds the ultimate asset: Truth.
"In the gap of hearing somebody in authority speak, people start creating their own realities. You don't want to be on the wrong side of that gap." — Ayinde Smith

Timestamps:
0:00 Welcome! What are we talking about today?
1:15 The "Invisible CEO" Problem
4:30 Why Content is the New PR
8:45 Ayinde's Take on Crisis Communication
12:20 Is Traditional Print Media Actually Dead?
16:10 Speed vs. Truth: What New Media Gets Wrong
20:00 How Print and Startups Can Pivot to Win