Is Cricket’s Global Growth Being Driven by Content Beyond Matches?
Автор: CREX - Just Cricket
Загружено: 2026-03-14
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Cricket is no longer just about match-day action. Recent data shows a massive rise in global engagement, especially from non-traditional cricket markets like Germany, Italy, Japan and South Korea. With more than 32 million pageviews generated in the last 90 days and strong growth around T20-related content, fans are increasingly engaging with analysis, player stories and off-field narratives.
From tournament build-ups to squad updates and rivalries like India vs Pakistan, cricket engagement is becoming a continuous cycle rather than just match-day spikes. In this video, we break down how shifting fan expectations, the T20 format and digital content are reshaping the global cricket industry.
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