Navigating the AI Shift: Expert Insights on Rethinking Content Strategy

Описание: AI is fundamentally transforming how audiences discover, evaluate, and engage with organizations. Traditional, website-first strategies are no longer enough. Today’s impact leaders must ensure their mission shows up wherever people search, scroll, and interact—across platforms, devices, and AI-driven channels.

In this on-demand webinar, Sarah Carroll, Director of Marketing & Communications, Jenn Johnson, Senior Client Partner, and special guest Paul Bock, Director of Digital Development at Mercy Corps, unpack what this shift means for mission-driven organizations. Drawing from real-world experience across the nonprofit, foundation, and government sectors, they share clear, actionable guidance to help you evolve your digital strategy for long-term relevance.

What You’ll Learn

Meet audiences where they are. Prioritize cross-platform journeys and show up in the channels your supporters already rely on—not only your website.

Strengthen your authority. Create content that is discoverable by people and AI so that your expertise shapes the conversations that matter.

Increase your organization’s citations. Build partnerships and media visibility that reinforce credibility and broaden your reach.

Stay adaptable. Experiment across emerging formats and channels to keep pace with a fast-shifting digital environment.

Measure what matters. Rethink metrics beyond pageviews and visibility to understand real influence and impact.