How to Articulate Your Purpose Clearly: A Simple Framework

Описание: How to Answer "What Do You Do?" in a More Inspiring Way

When people ask you what you do, do you ever feel like your answer is boring or uninspired? If so, you're not alone. Many people struggle to articulate their purpose and value in a way that is both clear and concise.

But there is a framework that can help you answer this question in a way that is both informative and inspiring. It's called the Golden Circle, and it was developed by author and speaker Simon Sinek.

The Golden Circle consists of three layers: Why, How, and What.

"Why" is your purpose, your cause, or your belief. It's the reason why you do what you do.
"How" is your process, your unique way of doing things. It what sets you apart from your competitors.

"What" is the product or service that you offer. It's the tangible thing that you do day in and day out to deliver value to the world.

Most people communicate from the outside in, starting with What and then moving on to How and Why.

However, Sinek believes that the most effective way to communicate and inspire people is to start from the inside out, starting with Why and then moving on to How and What.

When you communicate from the inside out, you start with your purpose and your beliefs instead of just function. This helps people to understand why you do what you do and why they should care. Once you have established your Why, you can then explain your How and your What.


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⏰ Timestamps:
0:00 Introduction
0:30 Golden Circle Overview
0:57 Why
1:05 How
1:17 What
3:18 Examples of the Golden Circle

#goldencircle #simonsinek