Engage Your Community with Grassroots Marketing

Описание: In this live discussion with industry experts, we'll explore what grassroots marketing is and how it applies to animal welfare initiatives. Attendees will learn strategies for cultivating support, mobilizing their local communities, and leveraging social media and other digital platforms to reach a wider audience.
April Peiffer, Community Programs Coordinator for Williamson County Regional Animal Shelter, and Brandon Macz, PR and Social Media Specialist for Seattle Humane, will join to share about their grassroots marketing successes that have made a tangible difference for the pets in their care. They will also be joined by Jorge Richa, Senior Manager of Marketing Strategy and Community for Best Friends Animal Society, who will share his own insights from successfully engaging communities in other industries through grassroots marketing efforts and how that can apply to animal welfare initiatives.

The Best Friends Network comprises thousands of public and private shelters, rescue groups, spay/neuter organizations, and other animal welfare groups in all 50 states. We are a coalition committed to saving the lives of cats and dogs through collaboration, information-sharing, and implementation of proven lifesaving strategies. Our partners support each other and inspire their own communities to increase lifesaving across the country. To learn more about the Network and to join us as a partner, please visit network.bestfriends.org.
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