How to Create a Brand Voice & Messaging Guide (+ Examples!)

Описание: Take the brand quiz to identify your unique brand voice: https://brandingquiz.com/quiz/ (or if you're ready to get this DONE FOR YOU, let's work together: https://www.kayeputnam.com/work-with-me)

Do you want your brand to be remembered?

Most brands don't put enough thought into their messaging, and it's one of the biggest opportunities for them to stand out. But it's not just about saying something different. It's also about how you say it.

This video will inspire you to create powerful messages that attract more customers and clients to your business. It's not as hard as you think, and I'm going to show you how in this video.

In this video, we're going to learn how to create a brand voice and messaging guide. We'll start by learning about the different elements that make up a brand voice, and then we'll create a messaging guide based on that voice.

#brandmessaging #brandvoice #brandstrategy

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02:28 What is brand messaging?
04:33 Voice Attributes
05:09 Names
06:17 Do/Don't Use Word Lists
06:51 Free TypeQuest
07:13 Core Stories
07:33 Origin Story
08:03 Movement Story
09:15 Results Stories
09:47 Archetype Stories
10:54 Core Topics
11:24 Off-Topic Topics
12:29 Phrases
13:39 Word Style
14:12 Get My Support

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Some of my favorite branding tools & resources:

(Some are affiliate links, which means if you buy, I earn a small thank-you credit or commission. I only recommend products that I actually use and love.)

MY VIDEO SETUP:
https://kit.co/kayeputnam/youtube-liv...

MY FAVORITE BOOKS:
Personal Development Books: https://kit.co/kayeputnam/self-develo...
Branding Books: https://kit.co/kayeputnam/branding-books

BUSINESS TOOLS & SOFTWARE I RECOMMEND:

Transcribe video to repurpose, captions & more: https://bit.ly/KayeRev (free $10 to try it!)
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Archetype-specific templates & assets: https://bit.ly/KayeCM
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