Executive Roundtable at Skift Global Forum 2024 | Tours, Activities, and Experience - What's Next?

Описание: Tao Tao, Co-Founder & COO of GetYourGuide, Eric Gnock Fah, President and Co-Founder of Klook, and Kristin Dorsett, Chief Product Officer for Viator, speak with Skift Head of Research Seth Borko at Skift Global Forum 2024 in New York on September 18, 2024.

Key Topics discussed at the “Tours, Activities, and Experiences Roundtable”:
• Diverse Offerings in Experiences: Discover how companies define “experiences” differently to cater to various consumer needs, ranging from day tours to in-destination services.
Importance of Specialization: Learn why a one-size-fits-all approach falls short in the experience market and how businesses must focus on specific categories and geographical markets.
• Role of Technology and Personalization: Uncover how machine learning and AI are transforming the way customers discover and book experiences tailored to their preferences.
• Marketing and Brand Positioning: Hear about innovative strategies that brands like Viator and GetYourGuide are using to differentiate themselves in a crowded market, including influencer partnerships and social media engagement.
• Challenges of Supply and Demand: Understand the complexities of balancing supply and demand in the experience market and the importance of building robust supplier relationships.

This panel discussion sheds light on the evolving landscape of travel experiences, highlighting the need for deep expertise and innovation.

View the full editorial write-up at https://skift.com/2024/10/03/getyourg...

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