The Pulse Group Story: How Two Founders Built a £1.4M Business From Scratch with Ricky & Tony

Описание: Two founders. £100k of their own money. And a first year that hit £1.4m invoicing and £1.1m EBIT.

In this episode, I sit down with Ricky Burns and Tony Mulcock, co-founders of The Pulse Group, to unpack the real story behind their first 12 months.

The leap, the risks, and why 95% of their success came from long-term relationships, trust, and advisory-led recruitment.

Connect with them both here:   / tonymulcock   |   / richardmarcburns  

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Timestamps:

00:00 – The Pulse Story Begins
02:00 – Leaving Stability to Launch Pulse
05:00 – Self-Funding £100K: The Leap & Early Fear
08:00 – Defining Roles & Playing to Strengths
11:00 – The First Six Months: Billing, Foundations & Momentum
14:00 – Winning Through Relationships & Referrals
17:00 – Advisory-Led Recruitment: The Pulse Approach
20:00 – 90% Exclusivity & Elite Fill Rates
23:00 – Commercial Strategy: Pricing, Terms & Saying No
26:00 – Building Pulse Solutions (The Second Engine)
30:00 – SOWs, Delivery Risk & Scaling Consultancy Work
33:00 – Operating System: Standards, Accountability & Transparency
36:00 – Running Lean: Tools, Dashboards & Team Cadence
39:00 – Hiring Philosophy: No Aggressive Scaling
42:00 – Coaching, Culture & Expectations
45:00 – Lessons From Year One
48:00 – What’s Next for Pulse

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