Prescribing Persuasion: How Pharma Copywriting is Used in Personal Selling

Описание: Dive into the fascinating world of Pharma Copywriting and Personal Selling in filmedbykeight’s latest vlog! Don’t forget to like and comment! #PersonalSelling #PharmaCopywriting #NewVlog

Disclaimer: This video is produced in partial fulfillment of the course requirement of MMC501M under Dr. Dave Vincent Mangilet, CPM at De La Salle University Manila’s graduate program, Master of Marketing Communications.

0:48 An Overview of Personal Selling
1:21 Its Role in the Marketing Mix
1:50 How Personal Selling Helps Pharma Brands
2:02 The Role of Copywriting in Pharma Marketing
2:30 Detailer Aids and Its Role in Personal Selling
2:57 The Do's and Don'ts of Pharma Copywriting
3:12 Do's and Don'ts No. 1
3:48 Do's and Don'ts No. 2
4:12 Do's and Don'ts No. 3
5:16 Importance of Copywriting in Personal Selling
5:29 Key Points

References:
Ad Standards Council Guidebook March 2019 Version
Berkowitz, E. N., Kerin, R. A., & Rudelius, W. (1993). Marketing, ed. IRWIN: Boston.
Elrod, J. K., & Fortenberry, J. L., Jr (2020). Personal selling in health and medicine: using sales agents to engage audiences. BMC Health Services Research, 20(Suppl 1), 819. https://doi.org/10.1186/s12913-020-05...
Firmansyah, F., Margono, S., Rohman, F., & Khusniyah, N. (2019, October). The concept and steps of personal selling. In 2018 International Conference on Islamic Economics and Business (ICONIES 2018) (pp. 225-232). Atlantis Press.
Sodvadiya, R. (2023). The Power of Persuasion: The importance of copywriting in marketing. www.linkedin.com.   / power-persuasion-importance-copywriting-ma...  

Photo credits:
Abbott. (2009, December 3). Isomil Detail Aid.
Administrator. (2022, March 20). FDA Advisory No. 2020-531 || Public Health Warning Against the Unapproved and Misleading Advertisement of Food Products and Food Supplements Claiming to Boost Immune System and Decrease the Risk for Coronavirus Disease (COVID)-19 Infection - Food and Drug Administration. Food and Drug Administration -. https://www.fda.gov.ph/fda-advisory-n...
Low, H. (2023, April 19). Applying the Scissor Technique to avoid “Death By PowerPoint.” PresoMakeover. https://www.presomakeover.com/powerpo...