How we ranked a 2-month-old site in ChatGPT with programmatic SEO
Загружено: 2026-08-04
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Join our next FREE event 👉 https://valencia.aitinkerers.org/
This demo was recorded at AI Tinkerers Valencia, a community where builders share what they are actually working on with AI.
This talk covers how Gerard and Pierre, founders of WeGravel, used programmatic SEO to take a two-month-old construction-materials marketplace to 25k impressions and 200 AI citations — building city- and product-level pages that avoid Google's "thin content" penalty and convert far better when traffic comes from ChatGPT and Claude.
Follow Gerard ➡️ https://www.gerardferlo.com/
Follow Pierre ➡️ https://pierrot.tech/
Deep dive into WeGravel ➡️ https://www.wegravel.com/
** Timestamps **
0:00 — 200 AI citations in 2 months, selling dirt
1:28 — The marketplace and AI agents behind it
2:30 — Why we pivoted from paid ads to SEO
3:05 — The results: impressions, clicks, AI citations
5:18 — The winning play: programmatic SEO by city
9:11 — Pierre: avoiding Google's thin-content penalty
13:05 — Testing, batching, and backlinks for citations
16:16 — Why this market converts + closing
This talk is part of our ongoing demo nights, where engineers, founders, and researchers show work in progress and discuss what works and what does not.
** About AI Tinkerers Valencia **
AI Tinkerers is a global community of people building with AI. Local chapters host in-person events focused on demos, practical insights, and thoughtful discussion.
Organised by Gerard Fernandez 👉 https://gerardferlo.com/
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