Season 2, Episode 1: The Top 1% Podcast Nobody’s Listening To (But You Should)

Описание: We made it a full year, which apparently puts us in the top 1% of podcasts. Not because we’re famous. Because most people quit by episode 20 or tap out before 12 months.

In Season 2, Episode 1, we talk about the part the “just post content” crowd never mentions:
Showing up feels awkward, especially when you’re not a content person
Metrics can rot your brain if you treat them like gospel
Consistency beats “viral” (we’ve literally gotten clients from low-view episodes)
AI makes it easier to publish, but harder to be trusted
If you’re service-based, faceless content is not the flex you think it is

If you’ve been “about to start” for a year, congrats, it’s officially time to stop cosplaying and hit record.

Timestamps:

00:00 Welcome to Season 2, Episode 1
00:50 One year in, first ep was Jan 1, 2025
01:10 “Most unlistened to podcast” energy
02:20 Long-form is hard, we’re not Joe Rogan
02:25 Nada’s biggest lesson: getting on camera
04:40 Why humans beat faceless AI content
07:00 It’s organic and it still got us clients
07:50 Discipline lesson: showing up weekly
09:00 Gurus don’t operate businesses anymore
11:05 Why people quit: hard + discouraging
12:00 Your friends and family don’t count as your audience
13:20 Stop obsessing over metrics (long game)
15:10 Viral clips can equal zero clients
17:00 Content is like comedy: you burn your “best” stories fast
18:40 Creators likely have teams, stop comparing
20:10 Talking-head videos work, don’t overproduce
21:45 Schedule content like payroll or it won’t happen
23:20 Stop posting and people assume you’re out of business
24:20 Ads + no social proof = trust problem
26:05 Brand building feeds performance marketing
27:05 The “I hate X” content and rage bait ick
29:35 Prediction: platforms stop rewarding rage bait
31:50 AI slop, Facebook, and trust collapsing
34:20 Wrap: stop waiting, start now

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