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Akron Children's Hospital Case History
Автор: MarcusThomasLLC1
Загружено: 2010-06-10
Просмотров: 1576
Описание: Who goes into a TV shoot without a script? Hospital advertising had a sameness that felt overproduced. Ads just showed happy patients, after the fact. Marcus Thomas promoted Akron Children's by letting families tell their own stories. No foregone conclusions. No Hollywood endings. After 100+ hours of shooting real hospital experiences; fresh, unique and authentic stories emerged. Read what The New York Times had to say about the campaign. http://www.nytimes.com/2009/05/04/bus...
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