Building a Billion-Dollar Brand with John Burke, President of Trek Bicycle Corporation

Описание: We were joined by John Burke, President of one of the premier bike brands in the world, Trek Bicycle. John scaled the company, co-founded by his father in 1976 in a barn in Wisconsin, into a global brand. What’s his secret to success?

Willy and John discussed the importance of having a customer-focused company, lessons learned during his career, how e-bikes are revolutionizing the transportation and travel industries, and maintaining a positive, healthy company culture.

Watch the replay
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Key Points In The Webcast:
01:03 Willy welcomes John Burke
03:06 The legacy of Joe Shami
07:17 Building a customer-focused company
11:08 How to stand out in the bike industry
13:08 Bringing energy and lessons from Dad
17:21 Sponsoring teams and innovating with experts
24:12 Supply chain issues and doing DTC
29:42 Why get an e-bike?
34:42 Pricing, sales trends, and tech crossovers
38:56 Employee wellness is a priority
42:25 David McCullough’s influence and John’s political views
45:58 Facts get us the answers

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