UBS Growth Talk #17: International business – from Switzerland to the world

Описание: What does it take for a Swiss SME to gain a foothold internationally? In the latest Growth Talk, Christoph Birchler and Thomas Failer discuss the opportunities and challenges Swiss SMEs face when expanding abroad – and why entering foreign markets requires both careful preparation and flexibility.

Find out more about the discussion in the talk summary.

Find out more about the UBS Growth Talk on our website.

Timestamps
01:20 DMI’s first steps towards internationalization
02:53 Export as a growth driver for Maestrani
03:23 Expansion through acquisitions in Switzerland and Belgium
04:15 What makes an IT offering successful internationally
05:30 Local food cultures shape market entry strategies
07:37 Personal connections still matter despite digitalization
09:08 The challenges in the cocoa market
10:35 Tips for companies taking their first steps abroad
12:00 Why Maestrani is relying on direct sales in the US
13:30 How to stay competitive at home and abroad
16:10 What Christoph Birchler and Thomas Failer learned from each other

Thomas Failer, Group CEO, Data Migration International

Thomas Failer is the founder and CEO of Data Migration International. The trained IT specialist developed the JiVS IMP platform, which supports companies worldwide with system decommissioning and the archiving of historical data. DMI operates internationally, particularly in Europe, the US and Asia, and works with global partners such as SAP, Accenture, DXC, Capgemini, Deloitte and many others.

Christoph Birchler, CEO, Maestrani Swiss Chocolates Ltd

Christoph Birchler is a graduate in business administration and has been CEO of Maestrani Swiss Chocolates Ltd since 2020. He previously worked for Barilla for over 15 years, serving as Managing Director in Switzerland and holding various positions in France. Maestrani produces the brands Munz and Minor, among others, and distributes its products in more than 40 countries. The company focusses on the use of sustainable raw materials from Switzerland and the targeted expansion of international markets, including in Europe and the US.

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