CNBC-TV18 DISRUPTORS| Meet The Forerunners Of Lifestyle In India, HIDESIGN!

Описание: A business that was built out of a leather-crafting hobby in the late 1970s, Dilip Kapur began making leather goods under the name Hidesign with just one worker in his workshop in Puducherry.

Hidesign not only understood leather well but also stuck to its roots of ‘vegetable’ tanning – a technique which is slow but creates strong and lasting leather. Using centuries old skills, natural seeds and barks native to South India, paid off as Hidesign became a leader in use of vegetable tanned leather across the globe. Hidesign also used Marca Punto for of stitching. It is a time-consuming process and is, therefore, a dying art. In this, every stitch is embossed by a heated metal foot.

Every now and then, a company emerges out of the blue and turns a market on its head. These are brands that are able to connect the dots and see the big picture. They are able to spot early on vital trends that are likely to play out in the future. They have a knack of presaging consumer habits and solving the pain points. They have the foresight to explore the fault lines and conflicts shaping their industries.

These brands focus on strategic expansion beyond traditional boundaries. They innovate by taking new approaches to the customer experience.These are the Disruptors.

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