Barbie's Evolution from 60s to 70s: A Look Back. The Changing Face of Barbie: 1966-1978

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During the period from 1966 to 1978, Barbie continued to be a popular and beloved toy for children around the world. Here are some highlights of Barbie's evolution during this time:

In 1967, the "Twist 'N Turn" Barbie was introduced, which allowed her to move her waist and hips, making her more poseable than ever before.

In 1971, Malibu Barbie was introduced, featuring a sun-kissed tan and a more relaxed beach look. This doll quickly became a popular favorite and was produced in various forms over the years.

In 1972, Barbie's friend Christie, the first African-American doll in the Barbie line, was introduced. This was an important milestone for the toy industry, as it marked a step towards greater diversity and inclusivity in children's toys.

In 1973, Barbie got a new look with the introduction of "Quick Curl" Barbie, whose hair could be styled with just cold water and a special comb. This made it easier for children to experiment with different hairdos for their dolls.

In 1975, the "Superstar" era of Barbie began, featuring dolls with more dramatic makeup and hair, as well as more elaborate costumes and accessories.

In 1977, Barbie's boyfriend Ken got a makeover, with new facial features and a more muscular physique.

Overall, the late 1960s and 1970s were a time of growth and change for the Barbie brand, as it continued to evolve to meet the changing tastes and preferences of children and their families.