Hotel Ancillary Revenue | LowKey Hospitality Podcast (ft. Iberostar) #5

Описание: Welcome to episode #5 of LowKey Hospitality Podcast, our easygoing sessions for hotel professionals where we chat about industry trends, issues and solutions.

This episode features a special guest Pere Estela, the Global Ancillary Director from Iberostar and Oaky’s CEO & Co-founder Erik Tengen.

We will discuss:
What is hotel ancillary revenue, and what does a Global Ancillary Director do?
Why should every hotel have a strategy around ancillary revenue?
Where to start when devising an ancillary revenue strategy — from the guest or hotel needs?
What are key ancillary revenue streams for Iberostar, and how do they optimise them?
How will ancillary revenue streams change over time?

0:00 - Jingle
0:10 - Introduction
0:55 - Pere Estela, Iberostar's Global Ancillary Director
1:05 - What is ancillary revenue and who is and ancillary director
2:05 - Change in Iberostar since there's an ancillary director
3:15 - Iberostar and ancillary revenue culture
4:05 - Importance of an ancillary revenue strategy
6:24 - Simple playbook to implement or optimise your ancillary strategy
9:43 - How to approach chains: consistency and localisation
10:35 - Sustainability at Iberostar
11:11 - Example of strategy application
12:46 - How to pick the relevant guest segment
14:10 - What are the driving items of the strategy
15:43 - All-inclusive resorts and ancillary revenue
17:02 - Which hotels make more revenue?
18:28 - Top activities and upsells
20:07 - Future or ancillary revenue and Gen Z
22:11 - How to deliver room upgrades differently
24:05 - Shameless plug: how did Pere enter the hospitality industry?
25:30 - Key takeaways about a successful ancillary revenue strategy


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