She Had the Product.. But She Didn’t Have the Numbers 👇
Автор: mdscae
Загружено: 2026-02-15
Просмотров: 373025
Описание:
She Had the Product.. But She Didn’t Have the Numbers 👇
An entrepreneur presented a high-protein alcoholic drink.
On paper, it sounded promising.
Clear market gap.
Strong branding angle.
Confident delivery.
But when Ramsay started digging, the cracks showed fast.
No proper P&L.
No clear cash flow projections.
Core manufacturing costs missing.
Margins unclear.
The pitch leaned heavily on “there’s nothing like this in the market.”
But investors don’t fund gaps.
They fund math.
Ramsay’s verdict was blunt:
“This business plan is not a business plan.”
And just like that, the meeting was over.
It’s a brutal lesson most founders learn the hard way.
An idea gets attention.
Passion creates energy.
But numbers build credibility.
Because from an investor’s perspective, the product isn’t the risk.
The unknowns are.
Before any big meeting, the question isn’t “Do they like my idea?”
It’s “Can I defend every line of my numbers?”
Credits: The Apprentice (BBC One)
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#entreprenuer #business #product #destroyed #fail #businessplan
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