3 Secrets Behind the Success of Bearbricks | What are bearbricks 2023 | Why are Be@rbricks popular?

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What would you say if I told you that you could make money by collecting toys? You might say, “how?” and “sign me up!” Well, you might have already seen them... they look like a teddy bear and in fact, they are modeled after teddy bears; simplified teddy bears with noticeable potbellies to be exact. The standard size, marketed as “100%,” is 7 centimeters tall. Other Bearbrick sizes include 1000% or 70 centimeters, which is coincidentally also the most expensive usually, 400% at 28 centimeters, 200% at 14.5 centimeters, 70% at 5 centimeters, and 50% at 3.5 centimeters. So what are bearbricks? Why are bearbricks so popular and why are they so special? The ever-hyped up, often expensive, considering that they’re plastic---they’re Bearbricks! By the end of this video, you’ll be a Bearbricks expert and know the true story next time you see one!

And that brings us to today. Supreme. Bape. Kaws. These are all hot brands that, in addition to Bearbricks, are having a continuous heyday, alongside the recent resurgence in trading cards from Pokemon and Yugioh to exclusive sports cards. What they all have in common are the “hype” factor and real scarcity given that they’re produced in small batches with few or no reruns, and a community of avid collectors. The value of those brands and Bearbricks is based on their perceived coolness among collectors. After all, Bearbricks are mostly made of plastic with select collectibles featuring other materials such as velvet. There’s no intrinsic value to them, so it really is as Medicom intended - it’s a work of art that it’s advisable to buy if you like it personally, even if you can’t resell it. As of now, Bearbricks still hold their resale value, especially if rare. Collecting art, like cryptocurrencies or the stock market in general, is not for the faint of heart.

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[TIMESTAMP]
00:00 beginning
01:56 Origins
04:49 strategies to win: scarcity
07:33 Strategies to win: collaborations
10:14 Strategies to win: Influencers
12:07 Future of Bearbricks