Shooting Pro Product Videos in a Studio: Essential Tips & Tricks

Описание: Filming product videos in a studio is an excellent way to produce content in bulk and experiment with different sets and scenes. However, several variables are involved in creating successful studio-shot product videos.

This video breaks down the basics you need to consider before diving into producing your next studio product video:

💡 Product & Brand Knowledge

Know Your Product: Before filming, understand the product's dimensions, reflective qualities, and any hidden features. If it's a board game, understand the mechanics and number of pieces to build a narrative.

Plan for Practicalities: Have a few versions of the product, as you may need to alter one for a specific shot without destroying the original. For items like a teddy bear that might flop over, plan how to keep it upright for your shot.

Know Your Brand: Understanding the brand's story is crucial, as you are showing the audience how the product works and how to engage with it. Research the brand and speak to the company to understand the customer experience.

🛠️ Set Design & Props

Studio Setup: You don't need a high-end dedicated space; a simple table is a great starting point.

Branding & Backdrops: Reinforce brand identity by utilizing brand colors in your set, such as using a paper scooped backdrop in the brand's color. You can also use a 4K television behind the product to create a different scene.

Hero the Product: Choose props that are contextual to the product's world but won't dwarf or distract from it. Set design is about creating a world for the product and the customer to exist in.

🎥 Camera Angles & Movement

Movement is Key: If the product isn't moving, the camera needs to move (tilt, pan, track, slide) to make it a video and not just a photograph. Simple movements can be achieved with additional equipment or even digitally in the edit.

Shot Variety: Mix wide shots with detailed close-ups to highlight specific features and provide a varied visual picture. This can be achieved with different lenses (zoom, macro) or simply by physically moving the camera/phone closer.

Hand Models: For tactile products (like rolling dice or using a perfume nozzle), consider using a hand model or ensuring the hands used are appropriate and well-maintained.

Plan Your Limitations: Plan your camera angles and movements, knowing your equipment limitations, to create variety in a static studio environment.

💡 Lighting & Special Effects

Lighting is Critical: Lighting is like "painting with light" and must be contextual to the product. For example, use disco lighting for a party-focused Bluetooth speaker.

Shadow and Depth: Avoid over-lighting, especially with glass products and white backdrops, as it can cause you to lose detail and shadow. Don't be afraid to move lights around to play with shadow and depth.

Creative Lighting: Experiment with colored lights or use gobos to create effects like leaf shadows, if contextual. Consider adding special effects like smoke or haze for atmosphere.

Green Screen: Utilise a green screen to transport the viewer to a different world or achieve effects like a floating product, often combined with practical effects like fishing lines. However, be mindful of the editing level you're comfortable with and the product's material (glass is difficult).

Key takeaway: Pre-production is crucial. By considering your lighting, set design, camera, and angles beforehand, you can achieve amazing results for your product videos in a studio setting. Don't be afraid to experiment and have fun!.

Would you like to know more about a specific topic covered in this summary, such as camera movement techniques or lighting setups?

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