Ignore Your Shopify CPA (Meta and Google Ads)

Описание: #shopify #kickstarter #e-commerce #launchandscale #khierstyn

If you're doing Facebook Ads, Instagram Ads, or Google Ads for your Shopify Store, watch this video. This video covers why looking at your CPA at the platform level is an inaccurate way of determining your true CPA. This episode will explore the nuanced concept of blended CPA, emphasizing its importance in an omnichannel marketing approach for a more accurate understanding of Cost Per Acquisition.

What We'll Cover:

1] Challenging Traditional CPA Metrics
2] Understanding Blended CPA: A Holistic View
3] Assessing CPA Across Various Digital Platforms
4] Implementing Omnichannel Strategies for Precise CPA Analysis
5] Strategies to Streamline Your Marketing Expenditure Across Channels

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