Product Brand Name Matrix - Brand Development Strategies

Описание: Product Brand Name Matrix - Brand Development Strategies: In this video we talk about 4 brand development strategies, that highlight what a brand can do depending on its size and product category, to grow and build a strong brand.

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Product Brand Name Matrix - Brand Development Strategies: Video Essentials
● This figure shows us that a company has four choices when it comes to developing brands. It can introduce line extensions, brand extensions, multibrands or new brands. Let’s see their definition
● In line extension you keep the existing name and extend the offerings. Brand extension means extending an existing brand name to new product categories.
● Multibrands are brands that have many different brands in a given product category.
● the last category is new brands. A company might believe that the power of its existing brand name is waning, so a new brand name is needed. It

Mentioned Videos:
Product Brand Name Matrix - Brand Development Strategies:    • Product Brand Name Matrix - Brand Developm...  
Brand Positioning & Lovemarks:    • Brand Positioning & Lovemarks  
How to Come up with a Business Name:    • How to Come up with a Business Name  
3 layers of a product:    • The 3 Levels of Product Marketing Explained  
the process of building a strong brand:    • How to Build a Strong Brand - The Full Pro...  

More Marketing Videos:    • Marketing Fundamentals – Complete Guide (P...  
More Corporate Communication Videos:    • Corporate Communication - By Joep Cornelissen  

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( This is about: brand identity, product brand matrix, product category, branding, product brand name )

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