The Rise of Agentic Commerce: Smarter Experiences that Act on Shopper Intent

Описание: The Rise of Agentic Commerce | Peter Curran (Coveo)

Welcome to Coveo’s Relevance 360. In this forward-looking keynote, Peter Curran, GM of Commerce at Coveo, explores the rise of agentic commerce—what it is, why it matters, and how it will reshape product discovery, merchandising, and shopper experiences across B2C and B2B.

Using vivid analogies—from the Apollo 11 era and slide rules to the HP-35 calculator—Peter shows how true breakthroughs don’t just improve the old game; they change the game. Today, agentic AI is that heresthetical shift for ecommerce.

What you’ll learn
Agentic Commerce 101: The three forms—Agentic Clients, Agentic Services, and Agentic Merchants—and how they interact.
Principles of Effective Agents: Why great agents are dedicated, dialogical (personality + collaboration), and democratic (vote to decide).
Agentic Merchandising (Live Today):
Catalog Enrichment to improve findability
Relevancy Judges to spot and fix off-target results
SEO Booster to generate high-intent landing pages—minus the noise
Agentic Services + The Intent Box: Deliver RAG-powered, intent-aware answers that blend content + products, handle entitlements, and avoid hallucinations.
MCP Integration: How Coveo’s Model Context Protocol lets external agents (e.g., Copilot, Claude, Perplexity) securely tap your unified content and product indexes for relevant results.
Relevance is the North Star: Hybrid search (lexical + vector), NER, semantic understanding, and precise query handling are essential to make generative experiences actually useful.

Why now
Boundaries are blurring: brands, retailers, manufacturers, and distributors are converging. Agentic AI accelerates this shift—creating new competition, new risks, and massive opportunities for those who operationalize relevance.

💬 Join the conversation: What agentic use case would move the needle most for your org—merchandising, service, or client-side shopping assistance?

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