RCS Explained: The SMS & MMS Upgrade You Never Knew You Needed

Описание: Who's your MVP—SMS, MMS, or RCS? Is it a competition, or could teaming them all be the real game-changer?

In this expert-led session, Infobip and industry leaders from Google, IDC, and more explore how RCS (Rich Communication Services) is revolutionizing business messaging across North America.

RCS isn't here to replace SMS overnight—it's here to elevate it. Learn how to integrate RCS alongside your current SMS/MMS campaigns to drive higher ROI, better engagement, and verified brand communication.

What You'll Learn in This Webinar:
Why 2025 is the breakthrough year for RCS adoption in North America
How to layer RCS into existing SMS and MMS strategies for quick wins
What makes RCS more trusted through verified senders and brand identity
How RCS supports use cases like:
OTPs and security messaging
Conversational commerce and promotions
Rich customer support experiences
The role of Generative AI in scaling conversational messaging
Real-world AB test results from Black Friday campaigns
Why brands must start now to be future-ready
Insights on regional adoption, Apple and Android support, and telco partnerships

Featuring insights from:
James Brown – Infobip
David Bodington – Infobip
Courtney Munroe – IDC
David Fernandez – Former Head of RCS at Google

Whether you're in marketing, CX, security, or IT, this webinar outlines actionable strategies for integrating RCS and preparing your brand for the next generation of mobile messaging.


For further details, please visit the following link:
https://www.infobip.com/

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