Webinar: Find Me First

Описание: HOW TO EARN BRAND VISIBILITY IN AI SEARCH

AI-powered search is reshaping how people discover, evaluate and engage with brands. From Google’s AI Overviews to ChatGPT and TikTok search, audiences are getting answers without ever clicking through to your site.

Join JPL’s search and paid media leaders, Torin Keefer and Cody Arnold, for an actionable session on how to stay visible across today’s AI search landscape. Whether you’re selling a product or service, building brand awareness or driving leads, you’ll leave with a checklist of to-dos to move your search strategy forward in 2026.

WHAT YOU'LL LEARN:
How to optimize for Google and AI engines like ChatGPT and Perplexity
Where AI pulls trusted content—and how to make sure your brand is there
How paid media supports visibility in zero-click search results
Why freshness, format and authority now matter more than ever
How to update your KPIs for a multi-platform, AI-powered future

WHY THIS WEBINAR MATTERS NOW:
Search generative experiences are rewriting SEO strategy—and traditional
SEO and paid search tactics alone won’t win your brand AI visibility
Inbound organic search traffic is declining due to Google AI Overviews—changing how marketers measure content value and efficacy
Search experiences are becoming conversational and fragmented across platforms, from Reddit to YouTube to Pinterest
Marketers need a plan to stay discoverable, authoritative and ahead of the curve