Behind the scenes: Generations of Bravery TV ad

Описание: This week, we aired our first-ever TV ad after winning Channel 4 Sales’ B Corp competition and now we’re taking you BTS.

As a small but ambitious brand, we knew we had to think differently to tell a story bold enough to match our vision. Using virtual production - a hybrid of traditional filmmaking and cutting-edge AI - we brought centuries of women’s bravery to life, merging real actors, authentic costumes and time-travelling environments.

Our film is a tribute to courage past, present and future. To the women who have shaped history, and the sisterhood that continues to inspire us today.

Here’s a glimpse at how it all came together.