How Katie Brown Ditched Her 9-to-5 to Build a 70K Food Brand on Instagram

Описание: In this episode, Myke sits down with Katie Brown, founder of Real Food With Gratitude, to dive deep into her journey from corporate sales to building a 70K follower food brand on Instagram. Katie shares the brutal honest truth about content creation, the pivot from photography to video content, and how she monetizes her passion for real food.

Follow Katie:
  / realfoodwithgratitude  
https://realfoodwithgratitude.com

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What You'll Learn:
• How to transition from a 9-5 job to content creation
• The real strategy behind growing from 0 to 70K followers
• Why most food creators fail at monetization
• The truth about Instagram vs TikTok algorithms
• How to price and pitch brand partnerships
• Why building a website matters more than followers

Follow us:
  / verahouse.co  

Hosted by Myke Metzger & Perri Young:
  / mykemetzger  
  / planetperri  

Get more info about our studio:
https://verahouse.myflodesk.com/info

This podcast is produced by ⁠Vera House⁠ — a creative club and media studio based in Richmond, Virginia. Our studio exists to champion creative expression, elevate culture, and produce high-impact content for founders, makers, and modern brands in Richmond.
TIMESTAMPS:
00:00 - Introduction & Katie's Background
01:49 - Growing Up in a Food-Centric Household
03:01 - First 15K Followers: The Hustle Behind the Growth
04:39 - The Dreaded Transition from Photos to Reels
06:56 - Quitting the Corporate Job: The Leap of Faith
08:12 - Why Authenticity Shows (Even in Food Videos)
09:44 - Personal Health Journey vs Brand Strategy
12:23 - Content Strategy: What Works vs What Doesn't
14:18 - Finding Your Voice: Why Forced Humor Fails
16:05 - Instagram vs TikTok: Platform Differences Explained
17:17 - Trial Reels Strategy & Content Repurposing Tips
18:43 - Low Effort vs High Effort Content Balance
22:08 - Getting Started: Breaking Down the Overwhelm
27:21 - Inspiration vs Copying: The Art of Content Creation
29:21 - Monetization: How Brand Partnerships Actually Work
34:22 - The Dream 100 Strategy: Reaching Out to Brands
36:46 - Future of Creator Economy & AI Concerns
38:25 - Website Strategy: Owning Your Platform
40:14 - Wedding Planning Meets Content Creation
42:00 - Overcoming Perfectionism: The Make-or-Break Moment
43:17 - Where to Find Katie Brown